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The role of ICT-powered audience-controlled
media to foster the structural democratization of media systems.
It is an inalienable truth that
freedom of expression is an undeniable requirement for a free
journalist, and thus for a free and democratic society. Systematic
denials of such freedoms are rightfully denounced by democratic
governments and western NGOs.
Such denouncements, however, sound
overly public and ostentatious, when compared to the deafening
silence they maintain about two more structural shortcomings of
contemporary media systems: the lack of freedom of information;
and the lack of democratic control over media systems and organizations.
These effectively reduce the value
of freedom of expression where it is guaranteed to the value of
the freedom of voting in autocratic societies. What is the use
of freedom of expression, if an individual cannot inform him/herself
about what is and what is not? What is the use of speaking or
of writing about great ideas and important truths if the voice
is not heard?
All journalists are structurally
prevented access or, worse, given distorted or false access, to
fundamental information about the most critical contemporary global
and national issues. Journalists can hardly any useful syntheses
or informed opinions if they miss relevant, correct and verifiable
information about such issues.
Their goals, in principle, are
to foster trade innovation, individual privacy and collective
threat prevention. These reasons ften become lying excuses as
governments and corporations, legally and illegally, abundantly
extend the duration, the scope, and the applicability of those
delays.
The most pervasive, powerful and structural of such shortcomings,
and therefore most forcefully denied and falsified by (media)
power elites, is the thoroughly undemocratic character of the
what academics call – The Political Economics of Journalism
The legally-sanctioned econo-political
dynamics of the media systems ensure an indirect but, extremely
firm control on the prevailing story, the public mind, the public
opinion, the agenda, and the acceptable range of opinions.
Media production and distribution
are almost exclusively controlled by large economic groups, executive
branches of governments, and other powerful organizations. This
control is exercised in more or less direct manner through rigid
vertical chains of command and control, direct control over main
media revenue sources, heavy private subsidizing, etc. These groups
use the resulting power over public opinion formation to further
their interests and the interests of other media power holders,
by tacit accord to not interfere with reciprocal interests.
TV and print media that there is
nothing wrong with the current system and that little improvements
are on their way sometime in the future any structural change
is neither possible nor. Let us see if this hypothesis is indeed
correct.
Naom Chomsky made a very encouraging statement in a recent interview,
that may help us find answers to this question: “It is natural
that those who benefit from the organization of state and private
power will portray it as inevitable, so that the victims will
feel helpless to act”.
In fact, there are many indications that these views are much
more widely shared than the prevailing opinions in the media would
have us believe.
During the 2000 and 2004 US Presidential
Elections, Ralph Nader, a long time consumer rights activists
and independent green party candidate, achieved an average of
7-9% of preferences in the polls during the months preceding the
elections, notwithstanding total media coverage black out on its
campaign.
In his official online campaign
manifesto, both in 2000 and 2004, under the Media Policies section,
he proposed “the reversion of some organized time on our
publicly owned airwaves to establish audience-controlled radio
and TV networks to ensure the diversity of voices and solutions
necessary for a really free press and a true civic democracy”.
With the dramatic increase
in these negative dynamics in the recent years, a growing number
of NGOs, academics and other organizations are portraying the
strong democratization of media systems as an urgent political
action required to stop and hopefully reverse the rapid loss of
democratic control in our societies.
Increasingly, political organizations
or individuals expressing these views or promoting such goals,
are aggressively ignored and attacked by media powers. Hence,
many such groups have recently understood that they have to make
their own media (and make it good media!) in order to hope to
get the message out to the general public on a large scale.
Most of these, however, do not
always apply democratic principles in the ways they manage their
organizations and the ways they produce and manage their internal
and public news; a blatant contradiction that, understandably,
often undercuts their appeal to the eyes of the general public,
and creates severe organizational problems as the organizations
scale (for example, the Indymedia experience).
A few leading organizations are
trying to “practice what they preach”by internally
enacting such principles through various models of direct and
indirect democratic media management.
These non-profit and member-financed
organizations are, therefore, attempting to realize audience-controlled
media while promoting media democratization:
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They discuss, draft
and campaign-for wide-ranging legislative frameworks for strong
democratization of governmental, private and public media
sectors. |
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They create, practice and design
models of democratic self-management and audience-controlled
media production. |
We, among other social software
organizations, believe in the huge potential of such political
practices when practiced in large scale networks or organizations
and when powered by innovative ICTs, which enable and facilitate
such innovative democratic media processes across distances, languages
and times.
Many emerging software solutions
and organizations are ffering very innovative communication functionalities.
Our technologies, which are permanently shown here at the UNESCO
stand throughout the Summit, solve important outstanding problems,
which were not being tackled by others. In particular they:
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Allow for a large extent
of customization of the democratic process that may be experimented
and put in practice. |
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Allow for equal participation to
the system by all alphabetized people through mail and automated
telephone systems, therefore almost completely bridging the
digital divide. |
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Allow for people speaking different
languages to inexpensively participate in the same democratic
processes thorough semi-automated asynchronous translation
work flows |
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Are distributed under innovative
FLOSS licenses that ensure the mandatory free access of even
modified version of the technology within 12 months of anyone's
use. |
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