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The role of ICT-powered audience-controlled media to foster the structural democratization of media systems. It is an inalienable truth that freedom of expression is an undeniable requirement for a free journalist, and thus for a free and democratic society. Systematic denials of such freedoms are rightfully denounced by democratic governments and western NGOs. Such denouncements, however, sound overly public and ostentatious, when compared to the deafening silence they maintain about two more structural shortcomings of contemporary media systems: the lack of freedom of information; and the lack of democratic control over media systems and organizations. These effectively reduce the value of freedom
of expression where it is guaranteed to the value of the freedom of voting
in autocratic societies. What is the use of freedom of expression, if
an individual cannot inform him/herself about what is and what is not?
What is the use of speaking or of writing about great ideas and important
truths if the voice is not heard? All journalists are structurally prevented access or, worse, given distorted or false access, to fundamental information about the most critical contemporary global and national issues. Journalists can hardly any useful syntheses or informed opinions if they miss relevant, correct and verifiable information about such issues. Their goals, in principle, are to foster trade innovation, individual privacy and collective threat prevention. These reasons ften become lying excuses as governments and corporations, legally and illegally, abundantly extend the duration, the scope, and the applicability of those delays. The lack of democratic control over the media system and organizations.The most pervasive, powerful and structural of such shortcomings, and therefore most forcefully denied and falsified by (media) power elites, is the thoroughly undemocratic character of the what academics call – The Political Economics of Journalism The legally-sanctioned econo-political dynamics of the media systems ensure an indirect but, extremely firm control on the prevailing story, the public mind, the public opinion, the agenda, and the acceptable range of opinions. Media production and distribution are almost exclusively controlled by large economic groups, executive branches of governments, and other powerful organizations. This control is exercised in more or less direct manner through rigid vertical chains of command and control, direct control over main media revenue sources, heavy private subsidizing, etc. These groups use the resulting power over public opinion formation to further their interests and the interests of other media power holders, by tacit accord to not interfere with reciprocal interests. TV and print media that there is nothing wrong with the current system and that little improvements are on their way sometime in the future any structural change is neither possible nor. Let us see if this hypothesis is indeed correct. Are solutions possible?Naom Chomsky made a very encouraging statement in a recent interview, that may help us find answers to this question: “It is natural that those who benefit from the organization of state and private power will portray it as inevitable, so that the victims will feel helpless to act”. Are such demands really radical? In fact, there are many indications that these views are much more widely shared than the prevailing opinions in the media would have us believe. During the 2000 and 2004 US Presidential Elections, Ralph Nader, a long time consumer rights activists and independent green party candidate, achieved an average of 7-9% of preferences in the polls during the months preceding the elections, notwithstanding total media coverage black out on its campaign. In his official online campaign manifesto, both in 2000 and 2004, under the Media Policies section, he proposed “the reversion of some organized time on our publicly owned airwaves to establish audience-controlled radio and TV networks to ensure the diversity of voices and solutions necessary for a really free press and a true civic democracy”. Solutions : current and future political practiceWith the dramatic increase in these negative dynamics in the recent years, a growing number of NGOs, academics and other organizations are portraying the strong democratization of media systems as an urgent political action required to stop and hopefully reverse the rapid loss of democratic control in our societies. Increasingly, political organizations or individuals expressing these views or promoting such goals, are aggressively ignored and attacked by media powers. Hence, many such groups have recently understood that they have to make their own media (and make it good media!) in order to hope to get the message out to the general public on a large scale. Most of these, however, do not always apply democratic principles in the ways they manage their organizations and the ways they produce and manage their internal and public news; a blatant contradiction that, understandably, often undercuts their appeal to the eyes of the general public, and creates severe organizational problems as the organizations scale (for example, the Indymedia experience). A few leading organizations are trying to “practice what they preach”by internally enacting such principles through various models of direct and indirect democratic media management. These non-profit and member-financed organizations
are, therefore, attempting to realize audience-controlled media while
promoting media democratization:
We, among other social software organizations, believe in the huge potential of such political practices when practiced in large scale networks or organizations and when powered by innovative ICTs, which enable and facilitate such innovative democratic media processes across distances, languages and times. Many emerging software solutions and organizations are ffering very innovative communication functionalities. Our technologies, which are permanently shown here at the UNESCO stand throughout the Summit, solve important outstanding problems, which were not being tackled by others. In particular they:
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